What are tags? You can give your posts a "tag", which is like a keyword. Tags help you find content which has something in common. You can assign as many tags as you wish to each post.
View posts by people in your network with tag young guns
It was a night of surprises for me at the Catholic Mass Media Awards. I discovered my first surprise when I registered at the reception area. I was invited as a student finalist for my print ad "Lamb of God" for Pro Life Philippines but I soon found out that my television commercial "Map" for Pondo ng Pinoy was also in the short list. Two finalist entries in one awards night, not bad -- I said to myself.
Fast forward to the actual awards. I had already resigned myself to not bringing home any trophy when my classmate who was also nominated for her tvc did not win. I thought that she had a really brilliant ad and I considered her loss an upset. And then nobody was declared a winner in radio so it wasn't really a good omen for me.
But when the award for best print ad was about to be announced, I really had my fingers crossed. Somebody among the audience behind me said, "it should be Lamb of God...". Then to my second surprise, I won.
So now I have a Student CMMA trophy to add to my Student Ad Congress Silvers and Adukasyon Bronze. Truly, I have graduated from student life with flying colors (of gold, silver, and bronze).
Armed with sharp wit and light humor, Team Espresso from my alma mater Lyceum of the PhilippinesUniversity, dominated the recent 2nd Student Ad Congress battlefield last Sept. 27 and 28. By doing so, the Espresso creatives with their comrades-in-arms from One Touch Advertising (who won Gold for Radio Category) showed that the university’s solid artillery in the inaugural Congress was no fluke. It also added momentum to Lyceum’s continued investment in training and deploying local creative talent.
This was a sweet counter-offensive for Team Espresso and for Lyceum creatives in general. Last year, two Lycean “agencies” (Team Espresso and my own Team Pantheon Advertising) served as Bronze and Silver relievers to University of Sto. Tomas’ Team Adversingko.
Surely, the battle is over for this year's Student Ad Congress but for these coffee bean-worshipping young guns – the ad wars have just begun.
Pulubi Gold for TV Category, Best in Casting Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham Video Editor: Jusef Servanez Videographer: James Milo Gamoning Talent: Jusef Servanez
Castaway Best Cinematography Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham Video Editor: Jusef Servanez Videographer: James Milo Gamoning Talent: Jeffrey Thomas
Bato Silver for Print Category Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham
Message in a Bottle Best Art Direction Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham
To download the creative brief for these ads click here.
Are you a fresh-out-of-college, never-been-kissed, never-been-touched Creative young gun like me? (Ok, that's too much exaggeration but you know what I mean.) I'm sure you've started experiencing the harsh and brutal realities of Creative life.
Right now you may consider yourself as any of the following:
1. LOL. You're Looking On Line, Above-the-Line, Below-the-Line, and Through-the-Line for whatever job you can find that is even remotely close to your course or whatever delusions of work you have. (Hello Lina! )
2. WTF. You're employed in an agency or anywhere in the industry and despite all the wonderful things you've experienced and learned so far you sometimes think, "W@#! T^% F^@! did I get myself into?".
3. IT. You're In-Transit, working in a call center or whatever job you promise to be just a "temporary" thing until you earn enough to launch an all-out assault on the ad industry.
4. TLC. You're Too Lazy to Care about what's going to happen with your career so you exercise your creative mettle in front of your mama's tv by blasting every ad you see with the harshest criticism and sarcasm.
)
