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For the longest time, television shows had relied on the more "popular", but not necessarily more interesting professions, for plot fodder. Hence, we were treated to a lot of Law Firms (The Practice, Ally McBeal), Police Departments (NYPD Blue), Hospitals (ER, Grey's Anatomy), and of course, Crime Labs (CSI Las Vegas, Miami, New York).
Now, advertising finally takes its place among this pantheon with Mad Men. This multi-awarded television series is about the people in Sterling Cooper Advertising Agency, a high-profile 1960 firm that was at the top of its game. In a time when consumers are not yet cynical to the influence of advertising, Mad Men takes us into the lives of ruthlessly competitive professionals who shape the way people believed and behaved.
I have always thought that the advertising industry is one of the most interesting and craziest out there. Just check out all the industry gossip in Ad Rants and local Pinoy Advertising Tsismaxx. So it has always been my fervent desire to watch a television show that would uncover the madness that afflicts advertising agencies everywhere.
Although Mad Men isn't exactly what I was longing for; it delightfully fills a niche in my television schedule for sex, manipulation, relationships, and a lot of advertising on the side.
Isn't it about time for people to watch advertising besides the commercials?
Check your local cable listings for tv schedules. Mad Men airs in the Philippines on the 2nd Avenue Channel every Thursday at 9 pm, with replays on Fridays at 1 and 5 am, and Saturdays at 10 pm.
If there are still doubts regarding the viability of YouTube as a mass medium, surely, the latest gamble by the Queen of Talk totally obliterates these uncertainties. In an unprecedented move four days ago, Oprah set up her own channel on the online site featuring clips from her show. This makes Oprah perhaps the first prime-time and mainstream television celebrity to acknowledge and embrace the power of YouTube. Once again, she proves that when it comes to communication, she is always a step ahead.
After weathering what could be considered as a public relations crisis management nightmare, Wowowee is in the hot-spot again.
Check out this link to Trueasiatiktribe featuring an exhaustive debate on Willie Revillame's involuntary unveiling of the "dark secret" to one of the game show's latest segments:
Ignore the nonsensical and off-tangent commentaries. Regardless of how many people Wowowee has helped throughout its airing -- the fact remains that the primary reason that they do it is to earn money as well. Television programming is a business after all. Just like advertising!
But just like advertising, it has responsibilities and ethics to consider too!
I was watching Nuts Entertainment last week and I was appalled to see a game segment that was so much the same as a Japanese TV show my creative team had watched over youtube a month ago.
Filipinos have always played up their so-called creativity but I guess our reputation for "adapting" concepts and tv shows from other countries is also well earned.
The least that the "creative minds" behind the show could have done was give credit to the Japanese show they had so proudly "emulated".
Because they didn't do anything of that sort, I dare say that what they did was downright plagiarism! Much like ads lifted from award books!
