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In last Thursday’s episode of Man Men on 2nd Avenue, Sterling Cooper CD Don Draper became flustered after the ambitious young AE Pete Campbell flopped on the team during their client presentation. Don was confident in the campaign that the Creatives prepared for Bethlehem Steel Company – which featured Warhol-type artwork of the Manhattan skyline with copy that read, “New York City, brought to you by Bethlehem Steel”. The print campaign also showcased Chicago, St. Louis, and Pittsburgh. However, the client was still on the fence and he remained stuck there after Pete suddenly apologizes and promises client that they would just do something better within 24 hours.
When the team finally regroups, Don is stupefied after the “Oh, Little Town of Bethlehem” campaign that he conceptualized is rejected for the “Bethlehem Steel is the backbone of America” idea that Pete pitched to the client previously behind his back.
After the satisfied client leaves the conference room, Don tells Pete, “I need you to go and get a cardboard box. Then put your things in it.” This leaves Pete sulking in his office while drowning his emotions with rhum.
But this isn’t the end. Don later finds out that he can’t fire the erring AE because Pete’s mother has important connections to possible big-time clients. To save Don’s face, Agency Partner Roger Sterling informs Pete that the company was about to fire him if it wasn’t for Don’s intervention - asking management to give the AE another chance. Painful enough, Don still knows the truth.
This storyline is so strikingly true for the ad world even today. In a so-called New Order where “creative” work can come from everywhere, Creatives are constantly on a defensive about their equity to the agency and its clients.
But in a war between Creatives and Accounts, can anybody ever win? Or will it just leave the agency and its clients as losers?
Mad Men airs at 2nd Avenue every Thursdays at 9 pm. Check your local cable listings for more schedules. Visit http://www.amctv.com/originals/madmen/ for more details about the show.
For the longest time, television shows had relied on the more "popular", but not necessarily more interesting professions, for plot fodder. Hence, we were treated to a lot of Law Firms (The Practice, Ally McBeal), Police Departments (NYPD Blue), Hospitals (ER, Grey's Anatomy), and of course, Crime Labs (CSI Las Vegas, Miami, New York).
Now, advertising finally takes its place among this pantheon with Mad Men. This multi-awarded television series is about the people in Sterling Cooper Advertising Agency, a high-profile 1960 firm that was at the top of its game. In a time when consumers are not yet cynical to the influence of advertising, Mad Men takes us into the lives of ruthlessly competitive professionals who shape the way people believed and behaved.
I have always thought that the advertising industry is one of the most interesting and craziest out there. Just check out all the industry gossip in Ad Rants and local Pinoy Advertising Tsismaxx. So it has always been my fervent desire to watch a television show that would uncover the madness that afflicts advertising agencies everywhere.
Although Mad Men isn't exactly what I was longing for; it delightfully fills a niche in my television schedule for sex, manipulation, relationships, and a lot of advertising on the side.
Isn't it about time for people to watch advertising besides the commercials?
Check your local cable listings for tv schedules. Mad Men airs in the Philippines on the 2nd Avenue Channel every Thursday at 9 pm, with replays on Fridays at 1 and 5 am, and Saturdays at 10 pm.
I was watching Nuts Entertainment last week and I was appalled to see a game segment that was so much the same as a Japanese TV show my creative team had watched over youtube a month ago.
Filipinos have always played up their so-called creativity but I guess our reputation for "adapting" concepts and tv shows from other countries is also well earned.
The least that the "creative minds" behind the show could have done was give credit to the Japanese show they had so proudly "emulated".
Because they didn't do anything of that sort, I dare say that what they did was downright plagiarism! Much like ads lifted from award books!
