Che Guevarra and Fidel Castro would be proud.
After instigating the mobile revolution that has changed the way people communicate, Nokia is set to lead another rebellion with the Nokia Artist Advisory Council. The rhetoric is that this council is envisioned as a means to promote an artist-friendly atmosphere within the company.
Among the projected benefits is the potential for artists to be more in control of their music and how it is marketed. And because this is a Nokia project, mobile devices is expected to be the primary means for consumers to access content – eliminating the middleman from the distribution equation, totally.
Whether Nokia succeeds or not, one thing is certain – the company is serious about this operation. In fact, they have even signed up former Eurythmics stalwart Dave Stewart to be a “change agent” for their “weapon of mass entertainment”.
The music industry has been forewarned.
Visit the links below for more details. http://www.washingtonpost.com/wp-dyn/content/article/2008/03/31/AR2008033100748.html
http://www.mobile-ent.biz/news/30163/CTIA-Dave-Stewart-helps-Nokia-find-its-rythm
http://news.yahoo.com/s/nm/20080330/music_nm/nokia_dc
http://davestewart.com
http://www.nokia.com/
