Watching the "Speed Dressing" Ad below, one isn't surprised that it bagged a Bronze Lion in Cannes.



But what is actually surprising is the fact that after winning the award, J.C. Penney strongly disowned the material completely - saying that it had no idea that this was made and that it was completely off from the usual J.C. Penney communication values (because of its provocative concept).

Now, this raises the bar completely on ad scams. And they said Asia's AdFest had a lot of scams.

Thanks to Scamp for the tip.

The sacrifice was truly worth it.

I just found out from my university that my ad "Lamb of God" made it as a Finalist in the Catholic Mass Media Awards Student Category for Print. The pressure to win is on, since my university brought home the trophies for Print and Radio last year.

The Catholic Mass Media Awards is quite unique because it focuses more on advocacy and values advertising. In fact, its primary criteria involve the integration and promotion of the following values: Love for God, Love for Truth, Respect for the Natural Environment, Promotion of Positive Filipino Values, and Love for Life.

Just like the Araw Values Awards, this Award Show is quite unique and integral to the Philippine Ad Industry because of the general emphasis on the role that the industry plays in uplifting the Filipino society.

Awarding ceremonies will be on October 25 so wish me luck!

Visit the Catholic Mass Media Awards website at http://cmma.info/