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Armed with sharp wit and light humor, Team Espresso from my alma mater Lyceum of the PhilippinesUniversity, dominated the recent 2nd Student Ad Congress battlefield last Sept. 27 and 28. By doing so, the Espresso creatives with their comrades-in-arms from One Touch Advertising (who won Gold for Radio Category) showed that the university’s solid artillery in the inaugural Congress was no fluke. It also added momentum to Lyceum’s continued investment in training and deploying local creative talent.
This was a sweet counter-offensive for Team Espresso and for Lyceum creatives in general. Last year, two Lycean “agencies” (Team Espresso and my own Team Pantheon Advertising) served as Bronze and Silver relievers to University of Sto. Tomas’ Team Adversingko.
Surely, the battle is over for this year's Student Ad Congress but for these coffee bean-worshipping young guns – the ad wars have just begun.
Pulubi Gold for TV Category, Best in Casting Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham Video Editor: Jusef Servanez Videographer: James Milo Gamoning Talent: Jusef Servanez
Castaway Best Cinematography Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham Video Editor: Jusef Servanez Videographer: James Milo Gamoning Talent: Jeffrey Thomas
Bato Silver for Print Category Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham
Message in a Bottle Best Art Direction Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham
To download the creative brief for these ads click here.
