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How far can you go by just lipsynching? If you're just an ordinary singer, probably not very far. But if you're a true "recording artist", well you could suddenly catapult yourself to youtube stardom.
Moymoypalaboy, is a talented dynamic duo from Pasay, Manila. It's easy to dismiss these two as youtube trash - but for somebody who just joined last February 24, they already have amassed 271,855 channel views. Still modest by youtube standards, I know. But anybody who can remake the Spice Girls' "Wannabe" into something hilariously entertaining as below seriously has my respect. And that's not even considering that the Wannabe video is one of their biggest hits (pun intended) with 1,262,922 views and counting.
Imagine if kids could have their own social networking site. If they could have something like Facebook, Friendster, or Multiply that distinctly caters to their kiddie needs.
Well, there's no need to imagine anymore. While scouring Trendhunter for the latest trends (obviously), I found a list of the Top 50 Innovations in Social Networking. Most of it isn't really that great or mind-blowing, like artists who have their own social networking site (50 Cent and Kylie Minogue) or politicians who did the same (come on, I have Senators Chiz Escudero and Francis Panglinan among my "friends" in Friendster).
But what really drove me crazy was Moshi Monsters - a social networking site specifically designed for kids. Just like the Powerpuff Girls without Chemical X (pardon the reference but if you visit the site you'll definitely understand) - it has sugar, spice, and everything nice - plus a good dash of web savvy. Here, kids can "adopt" cute little monsters which they can customize instead of profiles. They can also build and customize the house where their monsters live. Instead of using profiles, they can interact, make friends, and play with other kids using their monsters. London-based Mind Candy really did a fantastic job in developing this site. I tried it out and it felt like Pokemon, Tamagotchi, and Friendster combined.
Just one thing, I'm not sure there are enough anti-pedophile safeguard mechanisms in the site. So parents still beware! Otherwise, this is a refreshing way for kids to keep in touch with friends online.
Client: Barska Optics Advertising Agency: Ireland/Davenport, Johannesburg, South Africa Creative Directors: Philip Ireland, John Davenport Art Director: Marion Bryan Copywriter: George Low Photographer: David Prior Stylist: Nicola Bower
Did the copywriter happen to get stranded in the Philippines and get rescued by the megastar with multimillion commercial endorsements? Was he a die-hard fan of that femme fatale whose slit way under enslaves men with a slight cross of her legs? Or was he dumped by a batty lady of the same name whom he vigilantly stalked afterwards?
Whatever the reason, "Sharon" was selected for Best Copy by Ads of the World for April 2008. It felt so weird and even disturbing when I first read it. But when I finished, I had a big smile on my face and I could definitely see why it was picked.
Thanks to Ads of the World and Ivan for this early morning treat.
When you're writing for a celebrity, sometimes you really feel the need for a cocktail to keep yourself inebriated. So just imagine my uncontrollable laughter when I found this list of Top 20 Most Unforgettable Movie Lines from QTV's "Ang Pinaka", while researching material for one of our celebrity endorsers. I never realized the literary power and "stickiness" of campy Filipino movie lines until I read this list.
I don't think even the greatest foreign movies could compare to these Filipino movie lines. Even the immortal line from Gone with the Wind ("Frankly, my dear, I don't give a damn....") which is considered by many to be the best in Hollywood, doesn't come close enough to Cherie Gil's rhetoric. And that's considering that although many of these lines came from Filipino classics, most didn't exactly come from the greatest reel of Filipino masterpieces.
1. "You're nothing but a second-rate, trying hard copycat!" - Cherie Gil, Bituing Walang Ningning (1985)
2. ""Para kang karinderyang bukas sa lahat ng gustong kumain." - Vilma Santos, Palimos ng Pag-ibig (1985)
3. "Walang himala! Ang himala ay nasa puso ng tao! Nasa puso nating lahat!" - Nora Aunor, Himala (1982)
4. "My brother is not a pig! My brother is not a pig! Ang kapatid ko ay tao, hindi baboy damo!" - Nora Aunor, Minsa'y Isang Gamugamo (1976)
5. "Once, twice, thrice, gaano ba kadalas ang minsan?" - Hilda Koronel, Gaano Kadalas ang Minsan (1982)
6. "Ayoko ng tinatapakan ako, ayoko ng masikip, ayoko ng mabaho, ayoko ng walang tubig, ayoko ng walang pagkain, ayoko ng putik"" - Maricel Soriano, Kaya Kong Abutin ang Langit (1984)
7. "Hayop... Hayuuup... Hayuuupppp!" - Nora Aunor, Ina Ka Ng Anak Mo (1979)
8. "Trabaho lang ito, walang personalan." - Rudy Fernandez, Markang Bungo (1991)
9. "Si Val! Si Val! Puro na lang si Val! Si Val na walang malay!" - Vilma Santos, Saan Nagtatago ang Pag-ibig (1987)
10. "Ikaw pala. Ikaw pala ang sinasabi ng asawa ko na asawa mo na asawa ng bayan!" - Laurice Guillen, Nagalit ang Buwan sa Haba ng Gabi (1983)
11. "Akala mo lang wala.. pero meron!! meron!! meron!!" - Carlo Aquino, Bata, Bata...Paano Ka Ginawa (1998)
12. "Gutay-gutay na ang katawan nyo... pati na ang kaluluwa nyo!" - Sharon Cuneta- Pasan Ko ang Daigdig (1987)
13. "Sabel! This must be love!" - Carmi Martin, Working Girls (1986)
14. FPJ: "Ang problema sa'yo maaga kang ipinanganak" Sharon: "Ang problema naman sa'yo huli kang ipinanganak" - Sharon Cuneta and Fernando Poe Jr., Kahit Konting Pagtingin (1990)
15. "Wala akong pakialam..ibalik mo sa akin si Jun-jun. Ibalik mo sa akin ang anak ko! Ibalik mo sa akin si Jun-jun. Ibalik mo ang...ahhhhh!" - Vilma Santos, Paano Ba Ang Mangarap (1983)
16. "Kung saan, kailan, at paanong labanan, magpasabi ka lang. Hindi kita uurungan!" - Sharon Cuneta, Dapat Ka Bang Mahalin (1984)
17. Alice: "Mamamatay ako, Ate, pag kinuha mo sa akin si Alex!" Lorna: "Ipalilibing kita." Alice: "Ate, please!" Lorna: "Nung inagaw mo sa 'kin si... muntik na rin akong mamatay. Puwes, ikaw naman ngayon ang mamatay" - Lorna Tolentino and Alice Dixson, Nagbabagang Luha (1988)
18. "Simple lang naman ang hinihingi ko. Kung hindi mo ako marespeto bilang asawa, respetuhin mo naman ako bilang kaibigan. Kung hindi naman, respetuhin mo ako bilang tao." - Vilma Santos, Relasyon (1982)
20. "Kung hindi tayo kikilos sino ang kikilos? Kung hindi ngayon, kailan pa?" - Vilma Santos, Sister Stella L. (1984)
Although I love the melodrama and popularity of the number one line, I still can't get over the ridiculously hilarious metaphor of Vilma Santos at number two.
After instigating the mobile revolution that has changed the way people communicate, Nokia is set to lead another rebellion with the Nokia Artist Advisory Council. The rhetoric is that this council is envisioned as a means to promote an artist-friendly atmosphere within the company.
Among the projected benefits is the potential for artists to be more in control of their music and how it is marketed. And because this is a Nokia project, mobile devices is expected to be the primary means for consumers to access content – eliminating the middleman from the distribution equation, totally.
Whether Nokia succeeds or not, one thing is certain – the company is serious about this operation. In fact, they have even signed up former Eurythmics stalwart Dave Stewart to be a “change agent” for their “weapon of mass entertainment”.
Can you spot what's wrong with this picture? If you want to find out, it's time you visit this blog called Photoshop Disasters which scavenges for examples of photoshop retouching gone wild!
Spiderman once said that "With great power comes great responsibility". This has been quoted and worn out that it really is becoming irritating already.
Nevertheless, this is perhaps exactly what Photoshop enthusiasts and art directors should be chanting as their mantra. Their amazing powers of bending truth and reality to create images with a click on the clone tool is simply incredible.
But more than just being abused (like erasing a few pimples here and there then adjusting your skin tone and lighting with photofilters), what's more disturbing is when these powers are misused.
Whoever said music is the laughter of the soul must have foreseen the coming of Binibing Pilipinas World Janina San Miguel.
Found this cool remix by DJ Dense Modesto of the recent Binibining Pilipinas Q&A through the Multiply blog of Roy Del Valle at roydv.multiply.com. This could be one of the best tracks to play before closing any bar in the Metro. It will surely flush away any traces of alcohol in your bloodstream and knock you back to consciousness!
Janina eventually won Binibining Pilipinas World so she may really have the last laugh. Oh my God...ha ha ha!
Spotted - Brian Gorrell, an Australian national dishing serious dirt through the blog delfindjmontano.blogspot.com on DJ Montano, Celine Lopez, Tim Yap, and other members of a so-called Gucci Gang within Manila's Party Scene.
If you haven't read the blog at delfindjmontano.blogspot.com yet, you might be missing one of the most entertaining scandals to ever hit Manila's social party circles.
Amid alleged exposes of HIV, sniffing coke, sexual trysts and money swindling - this blog has it all. Or more appropriately, "had" it all. After shoveling heaps of the most scandalous revelations, the blog seems to be slowly disappearing into the vast archives of cyberspace.
Did Brian finally have his so-called "justice" and recovered the US$70,000.00 allegedly borrowed among others by his alleged ex-boyfriend DJ Montano? Or have the alleged threats of shutting down the controversial blog finally become reality?
Is Gossip Gay out for the count? Only Gossip Gay knows. XOXO.
The stars of "My Bestfriend's Girlfriend", Marianne Rivera and Richard Guiterrez, may have had the jampacked theater and my date swooning but it was the product placements that really got my attention.
After previously experiencing a grating Biogesic placement while watching Bea Alonzo and John Lloyd Cruz's "One More Chance", I couldn't help but notice the following brands among others during our date last Sunday:
Hershey's Kisses Dunkin Donuts Yellow Cab Mr. Softee Ice Cream
I don't think the Ducati appearance was a placement (I think it was just used to add much needed character to Richard Guiterrez) but it was very prominent in the movie.
Hmmm...it's either I'm becoming too ADdicted or product placements are just becoming more pervasive in movies.
In last Thursday’s episode of Man Men on 2nd Avenue, Sterling Cooper CD Don Draper became flustered after the ambitious young AE Pete Campbell flopped on the team during their client presentation. Don was confident in the campaign that the Creatives prepared for Bethlehem Steel Company – which featured Warhol-type artwork of the Manhattan skyline with copy that read, “New York City, brought to you by Bethlehem Steel”. The print campaign also showcased Chicago, St. Louis, and Pittsburgh. However, the client was still on the fence and he remained stuck there after Pete suddenly apologizes and promises client that they would just do something better within 24 hours.
When the team finally regroups, Don is stupefied after the “Oh, Little Town of Bethlehem” campaign that he conceptualized is rejected for the “Bethlehem Steel is the backbone of America” idea that Pete pitched to the client previously behind his back.
After the satisfied client leaves the conference room, Don tells Pete, “I need you to go and get a cardboard box. Then put your things in it.” This leaves Pete sulking in his office while drowning his emotions with rhum.
But this isn’t the end. Don later finds out that he can’t fire the erring AE because Pete’s mother has important connections to possible big-time clients. To save Don’s face, Agency Partner Roger Sterling informs Pete that the company was about to fire him if it wasn’t for Don’s intervention - asking management to give the AE another chance. Painful enough, Don still knows the truth.
This storyline is so strikingly true for the ad world even today. In a so-called New Order where “creative” work can come from everywhere, Creatives are constantly on a defensive about their equity to the agency and its clients.
But in a war between Creatives and Accounts, can anybody ever win? Or will it just leave the agency and its clients as losers?
Mad Men airs at 2nd Avenue every Thursdays at 9 pm. Check your local cable listings for more schedules. Visit http://www.amctv.com/originals/madmen/ for more details about the show.
Client: Axe Agency: Lowe Bull, Johannesburg, South Africa Creative Director: Gareth Lessing, Rob Mclennan Copywriter: Matthew Brink Art Director: Adam Livesey Photographer: Clive Stewart Typographer: Adam Livesey
In his Tuesday Tip No. 39 for Creatives, Scamp explains how McCann-Erickson's "Truth Well Told" is good advice for creatives not just for ethical reasons (Hello Adboard! Hi CDOs!) but also for creative reasons.
Consider the Axe print ad above that won a Bronze Cannes Lion in 2007. While browsing through the weird wide web, I found this guy called Nathan Sawaya. Nathan is a "brick artist" whose work has been featured in several museums and television shows. He even earns money from exhibitions, events, and trade shows for various corporations.
Is this a bizarre case of art imitating life or even perhaps truth well told?
For the longest time, television shows had relied on the more "popular", but not necessarily more interesting professions, for plot fodder. Hence, we were treated to a lot of Law Firms (The Practice, Ally McBeal), Police Departments (NYPD Blue), Hospitals (ER, Grey's Anatomy), and of course, Crime Labs (CSI Las Vegas, Miami, New York).
Now, advertising finally takes its place among this pantheon with Mad Men. This multi-awarded television series is about the people in Sterling Cooper Advertising Agency, a high-profile 1960 firm that was at the top of its game. In a time when consumers are not yet cynical to the influence of advertising, Mad Men takes us into the lives of ruthlessly competitive professionals who shape the way people believed and behaved.
I have always thought that the advertising industry is one of the most interesting and craziest out there. Just check out all the industry gossip in Ad Rants and local Pinoy Advertising Tsismaxx. So it has always been my fervent desire to watch a television show that would uncover the madness that afflicts advertising agencies everywhere.
Although Mad Men isn't exactly what I was longing for; it delightfully fills a niche in my television schedule for sex, manipulation, relationships, and a lot of advertising on the side.
Isn't it about time for people to watch advertising besides the commercials?
Check your local cable listings for tv schedules. Mad Men airs in the Philippines on the 2nd Avenue Channel every Thursday at 9 pm, with replays on Fridays at 1 and 5 am, and Saturdays at 10 pm.
Another Filipino follows in the footsteps of Y&R's Leigh Reyes and Trisha Uy!
For uplifting the quality of Pinoy Advertising Tsismax to greater heights of Filipino buzz-worthiness that not even Boy Abunda and Kris Aquino's MADD ad agency can think of; the first Clio for advertainment goes to...clayoawards.blogspot.com!
This is perhaps the first ad blog I have ever read that spoke so honestly about the things that ad people dare say only in muted whispers amid puffs of smoke or shots of liquor in the nearest watering hole.
Although hidden within a careful play of blind items, the blog is much like cleavage -- revealing enough to entice you to discover the wonderful delights inside without giving everything away.
For that, I salute the anonymous writer behind clayoawards.blogspot.com. May your boss never discover your mysterious identity! For your sake...and the sake of our entertainment!
Bart Simpson certainly knew how to rebel with style. In the spirit of his "Eat My Shorts" attitude towards life, here are the finalists to the Nokia Cinemaiksi 1st Philippine Advertising Congress Festival. I know that finding these online is long overdue since I last posted about Nokia Cinemaiksi but there's still time to bet on your favorites that break the rules of traditional film making before the grand finals in Subic where they will be shooting new short film entries. For the meantime, take a pick and try to guess which film maker will win it. So eat my shorts. Or rather, their shorts.
If there are still doubts regarding the viability of YouTube as a mass medium, surely, the latest gamble by the Queen of Talk totally obliterates these uncertainties. In an unprecedented move four days ago, Oprah set up her own channel on the online site featuring clips from her show. This makes Oprah perhaps the first prime-time and mainstream television celebrity to acknowledge and embrace the power of YouTube. Once again, she proves that when it comes to communication, she is always a step ahead.
My Art Director partner and I had a short but exciting break from work last Friday when we represented our agency, Aspac/Law, as guests in Nokia Cinemaiksi. This short-film making challenge, featuring teams from different ad agencies, was held at the G Hotel Manila last October 19 to 20. After listening to speakers that included Jim Libiran (who won Best Picture in Cinemalaya for Tribu), we had the whole night until morning to shoot and edit a 60-second short film. The twist was that we could only use the Nokia N95 cellphone, which has very powerful multimedia capabilities.
Here's the quickie we produced entitled "Bayani":
Visit http://www.nokia.com.ph for more details on the Nokia N95 that was used in shooting this video.
While browsing through the multiply site of my colleague Dario's friend Sam (Ok, that sounds so Multiply!) at http://samalapan.multiply.com/, I came across these two fun personality quizzes that tell you who you would be like the most if you were a Superhero or a Supervillain.
My Superhero Personality Quiz results: You are Spider-Man
Spider-Man
75%
Catwoman
70%
Iron Man
70%
Batman
60%
Green Lantern
55%
Superman
50%
Supergirl
47%
The Flash
45%
Hulk
45%
Robin
44%
Wonder Woman
12%
You are intelligent, witty, a bit geeky and have great power and responsibility.
I've seen similar quizzes before but this is the first time I realized how this could be very effective and engaging material for digital media advertising. Something like -- who you would be if you were a music artist for iPod; which Desperate Housewife you would be to launch the next season of the show; or what mobile phone you would be for Nokia. The possibilities are endless.
These images by somebody called KonsKoh are spreading like wildfire on the net. As a salute to the artist's distinct Filipino creativity, here's my share in disseminating the work.
Now if we could only do the same transformation to our country.
I was watching Nuts Entertainment last week and I was appalled to see a game segment that was so much the same as a Japanese TV show my creative team had watched over youtube a month ago.
Filipinos have always played up their so-called creativity but I guess our reputation for "adapting" concepts and tv shows from other countries is also well earned.
The least that the "creative minds" behind the show could have done was give credit to the Japanese show they had so proudly "emulated".
Because they didn't do anything of that sort, I dare say that what they did was downright plagiarism! Much like ads lifted from award books!
For more examples of photoshop evils, visit 
