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Advertising Agency: KING JAMES, Cape Town, South Africa Executive Creative Director: Alistair King Creative Directors: Paige Nick, Karin Barry Copywriter: Jabulani Sigege Art Director: Rachel Brown Account Supervisor: Lesley Wright Advertiser's Supervisor: Michael Vale
This month's Ads of the World pick for Best Print Ad deserve to leap beyond the pages of the Ad Archive. Just like news...it is simple yet concise... An online reader says that Crispin Porter and Bogusky did a similar thing for the Mini before...but heck, I'm posting this beauty anyway.
How far can you go by just lipsynching? If you're just an ordinary singer, probably not very far. But if you're a true "recording artist", well you could suddenly catapult yourself to youtube stardom.
Moymoypalaboy, is a talented dynamic duo from Pasay, Manila. It's easy to dismiss these two as youtube trash - but for somebody who just joined last February 24, they already have amassed 271,855 channel views. Still modest by youtube standards, I know. But anybody who can remake the Spice Girls' "Wannabe" into something hilariously entertaining as below seriously has my respect. And that's not even considering that the Wannabe video is one of their biggest hits (pun intended) with 1,262,922 views and counting.
Client: Barska Optics Advertising Agency: Ireland/Davenport, Johannesburg, South Africa Creative Directors: Philip Ireland, John Davenport Art Director: Marion Bryan Copywriter: George Low Photographer: David Prior Stylist: Nicola Bower
Did the copywriter happen to get stranded in the Philippines and get rescued by the megastar with multimillion commercial endorsements? Was he a die-hard fan of that femme fatale whose slit way under enslaves men with a slight cross of her legs? Or was he dumped by a batty lady of the same name whom he vigilantly stalked afterwards?
Whatever the reason, "Sharon" was selected for Best Copy by Ads of the World for April 2008. It felt so weird and even disturbing when I first read it. But when I finished, I had a big smile on my face and I could definitely see why it was picked.
Thanks to Ads of the World and Ivan for this early morning treat.
Client: Axe Agency: Lowe Bull, Johannesburg, South Africa Creative Director: Gareth Lessing, Rob Mclennan Copywriter: Matthew Brink Art Director: Adam Livesey Photographer: Clive Stewart Typographer: Adam Livesey
In his Tuesday Tip No. 39 for Creatives, Scamp explains how McCann-Erickson's "Truth Well Told" is good advice for creatives not just for ethical reasons (Hello Adboard! Hi CDOs!) but also for creative reasons.
Consider the Axe print ad above that won a Bronze Cannes Lion in 2007. While browsing through the weird wide web, I found this guy called Nathan Sawaya. Nathan is a "brick artist" whose work has been featured in several museums and television shows. He even earns money from exhibitions, events, and trade shows for various corporations.
Is this a bizarre case of art imitating life or even perhaps truth well told?
Whoever said that the days of long copy is over needs a serious tongue-lashing from Neil French. Above is a campaign posted in Ads of the World from Y&R Singapore that brilliantly demonstrates how powerful copy ads can be.
"Dot, Dot, Dot", "Success", "Exclamation Mark"
Client: Penguin Books Malaysia Advertising Agency: Y&R Singapore Creative Director: Rowan Chanen Copywriters: Edward Ong, Rowan Chanen Art Director: Kirsten Ackland Print Producer: Kim Lim
Thanks to ivan for these incredible finds. For more excellent ads, visit adsoftheworld.com.
I found this very interesting giveaway made by Ogilvy & Mather Beijing for the World Wildlife Fund through The Ad Mad blog. I'm sure anyone would definitely love to bring home one of these cups which were given away during the United Nations Climate Conference in Bali last December 2007.
The specially-treated world map image disappears as hot water is poured into the cup - powerfully and interactively showing how global "warming" affects the planet. The message is so clearly and creatively communicated that even a seven year-old can easily get it - literally and figuratively.
Here's a Christmas video for all Creative Filipinos whether in advertising or not.
My Art Director Robin Latonio led me to this video clip of a Filipino singing child prodigy named Cherice Pempengco who recently appeared in the Ellen Degeneres Show.
Consider this just another affirmation of the Filipinos' unique talent that can blow the world breathless if we just believed ourselves more often.
Consider myself envious. Really envious. But all my jealousy aside, I'm really proud of my Lyceum of the Philippines University classmate James Gamoning. His student TVC below was one of only 41 short-listed entries in the I'bdaa Media Student Awards.
The last time I posted here in my blog, it was about my "weekend french kiss hangover". Well, they say that a little drink of beer is the best way to get over a hangover so here's the latest spot for Guinness by Abbott-Mead Vickers BBDO London which was posted in Adhunt.
This is yet another award-winning masterpiece from the makers of the "Good Things Come To Those Who Wait" campaign. Truly, the blokes who write Guinness commercials know how to make sure that everything falls into place. Here are some of my favorites among their television spots through the years:
It's Friday once again, as this copywriter sits in his cubicle and thinks about all the work that he still needs to finish or at least think about over the weekend. These are the times when I sometimes remember Neil French - the Brit (I assume, since he likes to use words like bloke.) who made copy the fashionable thing in advertising. If advertising had its Holy Trinity, Frenchie would definitely be in it together with David Droga. The third spot is debatable, but my bet is on Erik Vervroegen. But among the three Frenchie is absolutely the more controversial, especially with his outrageously insightful quips, such as when he said that all female Creatives are crap except for Linda Locke. Truly, one Frenchie is enough. Anyway, here are some of my favorites among Frenchie's print ads as a weekend treat.
For more of the Frenchie's wickedly witty glib, visit his site at www.neilfrench.com.
Bart Simpson certainly knew how to rebel with style. In the spirit of his "Eat My Shorts" attitude towards life, here are the finalists to the Nokia Cinemaiksi 1st Philippine Advertising Congress Festival. I know that finding these online is long overdue since I last posted about Nokia Cinemaiksi but there's still time to bet on your favorites that break the rules of traditional film making before the grand finals in Subic where they will be shooting new short film entries. For the meantime, take a pick and try to guess which film maker will win it. So eat my shorts. Or rather, their shorts.
Yes, it can happen. There is a chance that the content you upload to YouTube can end up in mainstream media. Take the example posted in adgoodness about a commercial made by Nick Haley, an 18 year old English kid who made an iPod Touch ad that was seen and liked by Apple people so much that they ended up buying the rights to it. The original amateur YouTube version of the ad is on top while the Apple-produced commercial is at the bottom.
It was a night of surprises for me at the Catholic Mass Media Awards. I discovered my first surprise when I registered at the reception area. I was invited as a student finalist for my print ad "Lamb of God" for Pro Life Philippines but I soon found out that my television commercial "Map" for Pondo ng Pinoy was also in the short list. Two finalist entries in one awards night, not bad -- I said to myself.
Fast forward to the actual awards. I had already resigned myself to not bringing home any trophy when my classmate who was also nominated for her tvc did not win. I thought that she had a really brilliant ad and I considered her loss an upset. And then nobody was declared a winner in radio so it wasn't really a good omen for me.
But when the award for best print ad was about to be announced, I really had my fingers crossed. Somebody among the audience behind me said, "it should be Lamb of God...". Then to my second surprise, I won.
So now I have a Student CMMA trophy to add to my Student Ad Congress Silvers and Adukasyon Bronze. Truly, I have graduated from student life with flying colors (of gold, silver, and bronze).
As I posted before, there seems to be an increasing foray of advertising in the gaming world. Here's another example in the form of a really funny and interesting viral by Saatchi & Saatchi, Los Angeles for Toyota based on the World of Warcraft Online Game. Over a million people have watched this video already and if you're a gamer I'm sure you'll understand why. This is much better than the second spot for Coke which aired in China about a year ago.
My Art Director partner and I had a short but exciting break from work last Friday when we represented our agency, Aspac/Law, as guests in Nokia Cinemaiksi. This short-film making challenge, featuring teams from different ad agencies, was held at the G Hotel Manila last October 19 to 20. After listening to speakers that included Jim Libiran (who won Best Picture in Cinemalaya for Tribu), we had the whole night until morning to shoot and edit a 60-second short film. The twist was that we could only use the Nokia N95 cellphone, which has very powerful multimedia capabilities.
Here's the quickie we produced entitled "Bayani":
Visit http://www.nokia.com.ph for more details on the Nokia N95 that was used in shooting this video.
I just received Volume 8 of the One Club Newsletter and there is a hauntingly thrilling invitation for entries to The Night of the Living Dead Exhibition. This will resurrect the brilliant and creative ads that have been killed or buried alive for whatever reason. This orgy of the dead will happen on the eve of Halloween and All Soul's Day -- when the dark recesses of cursed portfolios belonging to wicked Creatives will arise to torment those who dared entomb ads whose time have not yet come.
Ad corpses may be submitted to www.undeadads.com until October 25. A brief exposition is also required to narrate the ad's crime that made it deserve (or not!) its death sentence.
Just imagine if a similar event terrorized Manila!
Visit www.undeadads.com for more details on how to create your own ad zombie.
While browsing through the multiply site of my colleague Dario's friend Sam (Ok, that sounds so Multiply!) at http://samalapan.multiply.com/, I came across these two fun personality quizzes that tell you who you would be like the most if you were a Superhero or a Supervillain.
My Superhero Personality Quiz results: You are Spider-Man
Spider-Man
75%
Catwoman
70%
Iron Man
70%
Batman
60%
Green Lantern
55%
Superman
50%
Supergirl
47%
The Flash
45%
Hulk
45%
Robin
44%
Wonder Woman
12%
You are intelligent, witty, a bit geeky and have great power and responsibility.
I've seen similar quizzes before but this is the first time I realized how this could be very effective and engaging material for digital media advertising. Something like -- who you would be if you were a music artist for iPod; which Desperate Housewife you would be to launch the next season of the show; or what mobile phone you would be for Nokia. The possibilities are endless.
First they proved that they have "Balls". Then they showed how they could "Paint" the world. Now, they communicate powerfully how their ideas just keep breeding like "Bunnies"! Fallon/London UK just keeps on producing one colorful masterpiece after another for the Sony Bravia account! Fantastic work based on a very simple yet powerful proposition!
