Advertising Agency: KING JAMES, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Directors: Paige Nick, Karin Barry
Copywriter: Jabulani Sigege
Art Director: Rachel Brown
Account Supervisor: Lesley Wright
Advertiser's Supervisor: Michael Vale

This month's Ads of the World pick for Best Print Ad deserve to leap beyond the pages of the Ad Archive. Just like news...it is simple yet concise... An online reader says that Crispin Porter and Bogusky did a similar thing for the Mini before...but heck, I'm posting this beauty anyway.

Thanks to ivan for this find.

Client: Barska Optics
Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: Philip Ireland, John Davenport
Art Director: Marion Bryan
Copywriter: George Low
Photographer: David Prior
Stylist: Nicola Bower


Did the copywriter happen to get stranded in the Philippines and get rescued by the megastar with multimillion commercial endorsements? Was he a die-hard fan of that femme fatale whose slit way under enslaves men with a slight cross of her legs? Or was he dumped by a batty lady of the same name whom he vigilantly stalked afterwards?

Whatever the reason, "Sharon" was selected for Best Copy by Ads of the World for April 2008. It felt so weird and even disturbing when I first read it. But when I finished, I had a big smile on my face and I could definitely see why it was picked.

Thanks to Ads of the World and Ivan for this early morning treat.

Whoever said that the days of long copy is over needs a serious tongue-lashing from Neil French. Above is a campaign posted in Ads of the World from Y&R Singapore that brilliantly demonstrates how powerful copy ads can be.

"Dot, Dot, Dot", "Success", "Exclamation Mark"

Client: Penguin Books Malaysia
Advertising Agency: Y&R Singapore
Creative Director: Rowan Chanen
Copywriters: Edward Ong, Rowan Chanen
Art Director: Kirsten Ackland
Print Producer: Kim Lim

Thanks to ivan for these incredible finds. For more excellent ads, visit adsoftheworld.com.

It's Friday once again, as this copywriter sits in his cubicle and thinks about all the work that he still needs to finish or at least think about over the weekend. These are the times when I sometimes remember Neil French - the Brit (I assume, since he likes to use words like bloke.) who made copy the fashionable thing in advertising. If advertising had its Holy Trinity, Frenchie would definitely be in it together with David Droga. The third spot is debatable, but my bet is on Erik Vervroegen. But among the three Frenchie is absolutely the more controversial, especially with his outrageously insightful quips, such as when he said that all female Creatives are crap except for Linda Locke. Truly, one Frenchie is enough. Anyway, here are some of my favorites among Frenchie's print ads as a weekend treat.



 



































































































































For more of the Frenchie's wickedly witty glib, visit his site at www.neilfrench.com.