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Watching the "Speed Dressing" Ad below, one isn't surprised that it bagged a Bronze Lion in Cannes.
But what is actually surprising is the fact that after winning the award, J.C. Penney strongly disowned the material completely - saying that it had no idea that this was made and that it was completely off from the usual J.C. Penney communication values (because of its provocative concept).
Now, this raises the bar completely on ad scams. And they said Asia's AdFest had a lot of scams.
Client: Axe Agency: Lowe Bull, Johannesburg, South Africa Creative Director: Gareth Lessing, Rob Mclennan Copywriter: Matthew Brink Art Director: Adam Livesey Photographer: Clive Stewart Typographer: Adam Livesey
In his Tuesday Tip No. 39 for Creatives, Scamp explains how McCann-Erickson's "Truth Well Told" is good advice for creatives not just for ethical reasons (Hello Adboard! Hi CDOs!) but also for creative reasons.
Consider the Axe print ad above that won a Bronze Cannes Lion in 2007. While browsing through the weird wide web, I found this guy called Nathan Sawaya. Nathan is a "brick artist" whose work has been featured in several museums and television shows. He even earns money from exhibitions, events, and trade shows for various corporations.
Is this a bizarre case of art imitating life or even perhaps truth well told?
Consider myself envious. Really envious. But all my jealousy aside, I'm really proud of my Lyceum of the Philippines University classmate James Gamoning. His student TVC below was one of only 41 short-listed entries in the I'bdaa Media Student Awards.
Found this powerful Beijing Olympics campaign by TBWA Shanghai through Ads of the World a few days ago. It reminds me of the Cannes Grand Prix Print ad series for Tide by Saatchi & Saatchi New York, which I also saw at Ads of the World a few months ago. Similar executions, different concepts. Nevertheless, I think this captures the spirit of the Beijing games quite dramatically.
Here are the credits: Advertising Agency: TBWA, Shanghai, China Creative Directors: Yang Yeo, Elvis Chau, Sarawut Hengsawad, Lesley Zhou, John Merrifield Copywriters: Leslsy Zhou, Sarawut Hengsawad, Nicky Zhang, Michelle Wu Photgrapher: Mark Zibert Illustrators: Luming, Lance Ma
Just wondering, do you really need that many copywriters to come up with what I assume to be a one-liner?
To see more of the campaign and other great ads, visit Ads of the World. For reference, see the Tide campaign by clicking here.
The last time I posted here in my blog, it was about my "weekend french kiss hangover". Well, they say that a little drink of beer is the best way to get over a hangover so here's the latest spot for Guinness by Abbott-Mead Vickers BBDO London which was posted in Adhunt.
This is yet another award-winning masterpiece from the makers of the "Good Things Come To Those Who Wait" campaign. Truly, the blokes who write Guinness commercials know how to make sure that everything falls into place. Here are some of my favorites among their television spots through the years:
It's Friday once again, as this copywriter sits in his cubicle and thinks about all the work that he still needs to finish or at least think about over the weekend. These are the times when I sometimes remember Neil French - the Brit (I assume, since he likes to use words like bloke.) who made copy the fashionable thing in advertising. If advertising had its Holy Trinity, Frenchie would definitely be in it together with David Droga. The third spot is debatable, but my bet is on Erik Vervroegen. But among the three Frenchie is absolutely the more controversial, especially with his outrageously insightful quips, such as when he said that all female Creatives are crap except for Linda Locke. Truly, one Frenchie is enough. Anyway, here are some of my favorites among Frenchie's print ads as a weekend treat.
For more of the Frenchie's wickedly witty glib, visit his site at www.neilfrench.com.
Bart Simpson certainly knew how to rebel with style. In the spirit of his "Eat My Shorts" attitude towards life, here are the finalists to the Nokia Cinemaiksi 1st Philippine Advertising Congress Festival. I know that finding these online is long overdue since I last posted about Nokia Cinemaiksi but there's still time to bet on your favorites that break the rules of traditional film making before the grand finals in Subic where they will be shooting new short film entries. For the meantime, take a pick and try to guess which film maker will win it. So eat my shorts. Or rather, their shorts.
It was a night of surprises for me at the Catholic Mass Media Awards. I discovered my first surprise when I registered at the reception area. I was invited as a student finalist for my print ad "Lamb of God" for Pro Life Philippines but I soon found out that my television commercial "Map" for Pondo ng Pinoy was also in the short list. Two finalist entries in one awards night, not bad -- I said to myself.
Fast forward to the actual awards. I had already resigned myself to not bringing home any trophy when my classmate who was also nominated for her tvc did not win. I thought that she had a really brilliant ad and I considered her loss an upset. And then nobody was declared a winner in radio so it wasn't really a good omen for me.
But when the award for best print ad was about to be announced, I really had my fingers crossed. Somebody among the audience behind me said, "it should be Lamb of God...". Then to my second surprise, I won.
So now I have a Student CMMA trophy to add to my Student Ad Congress Silvers and Adukasyon Bronze. Truly, I have graduated from student life with flying colors (of gold, silver, and bronze).
I just found out from my university that my ad "Lamb of God" made it as a Finalist in the Catholic Mass Media Awards Student Category for Print. The pressure to win is on, since my university brought home the trophies for Print and Radio last year.
The Catholic Mass Media Awards is quite unique because it focuses more on advocacy and values advertising. In fact, its primary criteria involve the integration and promotion of the following values: Love for God, Love for Truth, Respect for the Natural Environment, Promotion of Positive Filipino Values, and Love for Life.
Just like the Araw Values Awards, this Award Show is quite unique and integral to the Philippine Ad Industry because of the general emphasis on the role that the industry plays in uplifting the Filipino society.
Awarding ceremonies will be on October 25 so wish me luck!
Marie Eugine Theater of the Assumption, San Lorenzo Drive, San Lorenzo Village, Makati City
The award-giving body that rewards and pays tribute to media products that enhance the total human development of the Filipino audience through the competent and professional use of mass media techniques.
Armed with sharp wit and light humor, Team Espresso from my alma mater Lyceum of the PhilippinesUniversity, dominated the recent 2nd Student Ad Congress battlefield last Sept. 27 and 28. By doing so, the Espresso creatives with their comrades-in-arms from One Touch Advertising (who won Gold for Radio Category) showed that the university’s solid artillery in the inaugural Congress was no fluke. It also added momentum to Lyceum’s continued investment in training and deploying local creative talent.
This was a sweet counter-offensive for Team Espresso and for Lyceum creatives in general. Last year, two Lycean “agencies” (Team Espresso and my own Team Pantheon Advertising) served as Bronze and Silver relievers to University of Sto. Tomas’ Team Adversingko.
Surely, the battle is over for this year's Student Ad Congress but for these coffee bean-worshipping young guns – the ad wars have just begun.
Pulubi Gold for TV Category, Best in Casting Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham Video Editor: Jusef Servanez Videographer: James Milo Gamoning Talent: Jusef Servanez
Castaway Best Cinematography Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham Video Editor: Jusef Servanez Videographer: James Milo Gamoning Talent: Jeffrey Thomas
Bato Silver for Print Category Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham
Message in a Bottle Best Art Direction Agency: Team Espresso Art Directors: James Milo Gamoning, Jusef Servanez Copywriters: Edelrita Rizo, Katrina Tapang, Bern Abraham
To download the creative brief for these ads click here.
There are many brands that try really hard to achieve consistently creative and witty advertising but never do. Usually it's because from the beginning, these brands suffer from identity crisis; they don't really know what their brands stand for.
But out of these many confused wannabes there are a handful that really know who they are and give their agencies the chance to really build the brand. These brand giants include Apple, Guinness and of course, as loudly shown by the collection of ads here from Ads of the World: The Economist.
In the case of The Economist, were the agencies who did these works great? Absolutely. But was The Economist as a brand even greater for knowing who they are and being courageous to allow their partner agencies to grow their brand equity? Definitely an even more resounding yes.
I don't really know, but in this case the slap came way first (winning a 2007 Silver Lion).
Whenever a Creative does work that seems suspiciously similar with the work of his fellow Creative, we often hear either one of them say: "Great minds think alike."
It isn't surprising that many ads produced by the brilliant minds of today often have an "inspiration" in a dusty award annual or an online ad collection somewhere.
I even read a post once wherein a Creative defended his work saying that, "Everything great has been done already." (Now try telling that to David Droga.)
Isn't it interesting that Ad Wars is an anagram of Awards? (For those who don't know what an anagram is, I'm sure you're not a copywriter.)
Perhaps this encapsulates precisely what the 2nd Student Ad Congress will be this year: A War for Awards. With a more competitive theme (Combat Ready for the Advertising War), it may finally step things up and bring a fierce edge to the young blood of advertising.
Being the Creative Team Leader of Pantheon Advertising, the team that won Silvers in the inaugural Student Congress, I was glad to find out that many of the previous "quirks" in the Student Congress debut have been rectified.
For instance, there will only be one account this year for the Creative Competition, which will give students focus and more time to truly exhaust their creative potential.
Although it is somewhat creatively disappointing to know that Globe will once again be the Client, I also have to salute them for their continued support to this endeavor that aims to give the youth a chance to show their creativity. News from the student grapevine also indicate that there may be more competing schools and teams this year, something definitely worth looking forward to.
Of course, there will always be fence-sitters, but let me assure you, the Student Congress can really open doors for you! Plus it's a good entry on your resume.
So to all the young guns out there -- Let the Ad Wars begin!
but let me assure you, the Student Congress can really open doors for you! Plus it's a good entry on your resume.
