Client: Axe
Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Gareth Lessing, Rob Mclennan
Copywriter: Matthew Brink
Art Director: Adam Livesey
Photographer: Clive Stewart
Typographer: Adam Livesey


In his Tuesday Tip No. 39 for Creatives, Scamp explains how McCann-Erickson's "Truth Well Told" is good advice for creatives not just for ethical reasons (Hello Adboard! Hi CDOs!) but also for creative reasons.

Consider the Axe print ad above that won a Bronze Cannes Lion in 2007. While browsing through the weird wide web, I found this guy called Nathan Sawaya. Nathan is a "brick artist" whose work has been featured in several museums and television shows. He even earns money from exhibitions, events, and trade shows for various corporations.











































Is this a bizarre case of art imitating life or even perhaps truth well told?


For more of Nathan Sawaya's bric-a-brac, visit www.brickartist.com. You can also get more Tuesday Tips from Scamp at http://scampblog.blogspot.com/.

These images by somebody called KonsKoh are spreading like wildfire on the net. As a salute to the artist's distinct Filipino creativity, here's my share in disseminating the work.

Now if we could only do the same transformation to our country.