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It was a night of surprises for me at the Catholic Mass Media Awards. I discovered my first surprise when I registered at the reception area. I was invited as a student finalist for my print ad "Lamb of God" for Pro Life Philippines but I soon found out that my television commercial "Map" for Pondo ng Pinoy was also in the short list. Two finalist entries in one awards night, not bad -- I said to myself.
Fast forward to the actual awards. I had already resigned myself to not bringing home any trophy when my classmate who was also nominated for her tvc did not win. I thought that she had a really brilliant ad and I considered her loss an upset. And then nobody was declared a winner in radio so it wasn't really a good omen for me.
But when the award for best print ad was about to be announced, I really had my fingers crossed. Somebody among the audience behind me said, "it should be Lamb of God...". Then to my second surprise, I won.
So now I have a Student CMMA trophy to add to my Student Ad Congress Silvers and Adukasyon Bronze. Truly, I have graduated from student life with flying colors (of gold, silver, and bronze).
I just found out from my university that my ad "Lamb of God" made it as a Finalist in the Catholic Mass Media Awards Student Category for Print. The pressure to win is on, since my university brought home the trophies for Print and Radio last year.
The Catholic Mass Media Awards is quite unique because it focuses more on advocacy and values advertising. In fact, its primary criteria involve the integration and promotion of the following values: Love for God, Love for Truth, Respect for the Natural Environment, Promotion of Positive Filipino Values, and Love for Life.
Just like the Araw Values Awards, this Award Show is quite unique and integral to the Philippine Ad Industry because of the general emphasis on the role that the industry plays in uplifting the Filipino society.
Awarding ceremonies will be on October 25 so wish me luck!
