ADdick

ADdick http://brocka.multiply.com/ I am who I am. Tue, 19 Aug 2008 02:37:59 -0000 Tue, 12 Aug 2008 01:37:30 -0000 ADdick http://images.brocka.multiply.com/logo http://brocka.multiply.com 100 100 News-worthy <img style="width: 804px;height: 523px;" class="alignleft" src="http://adsoftheworld.com/files/images/HIVstats.jpg" border="0">Advertising Agency: KING JAMES, Cape Town, South Africa Executive Creative Director: Alistair King Creative Directors: Paige Nick, Karin Barry Copywriter: Jabulani Sigege Art Director: Rachel Brown Account Supervisor: Lesley Wright Advertiser's Supervisor: Michael Vale This month's <a href="http://adsoftheworld.com">Ads of the World</a> pick for Best Print Ad deserve to leap beyond the pages of the Ad Archive. Just like news...it is simple yet concise... An online reader says that Crispin Porter and Bogusky did a similar thing for the Mini before...but heck, I'm posting this beauty anyway. Thanks to ivan for this find. http://brocka.multiply.com/journal/item/65/News-worthy Tue, 12 Aug 2008 01:37:30 -0000 Fashion Goes Mad! <img class="alignleft" src="http://blogs.amctv.com/mad_men_season_2_publicity_photos/primary_cast_stairs.jpg" border="0">The advertising world has inspired the runways once again. Michale Kors has released a new fall collection based on the fashion of Mad Men, AMC's 1960-Period Advertising TV Series. Just think of Don Draper and the gang's svelte suits, skinny ties, and sheath dresses on the catwalk. It seems that the mature, polished, and dressed-up look has been making a comeback in New York thanks to the show. In fact, even Bloomingdale's has taken notice. <img class="alignleft" src="http://adage.com/images/bin/image/photo/6-MadMenMichaelKors-080408.jpg" border="0"> <img class="alignleft" src="http://adage.com/images/bin/image/6-MadMenBloomingdales-08040.jpg" border="0">I wonder when Philippine advertising fashionistas will inspire the local runways? There certainly is a plethora of good taste ranging from the signature awards night black, funky artist looks, smart preppy writer chic, and seductive account executive types. http://brocka.multiply.com/journal/item/64/Fashion_Goes_Mad Tue, 5 Aug 2008 06:20:35 -0000 Attack of the Killer Bee <img style="width: 804px;height: 584px;" class="alignleft" src="http://img171.imageshack.us/img171/5057/jollibee1da8.jpg" border="0"><a href="http://www.jollibee.com.ph">Jollibee</a> certainly is no drone. If ever there was a King Bee, <a href="http://www.jollibee.com.ph">Jollibee</a> would be it. When <a href="http://www.jollibee.com.ph">Jollibee</a> celebrated its 30th anniversary last March 26, 2008, it did what could be considered as the next strategic step in penetrating the consciousness of Filipino kids even deeper. The fast food giant launched Jollitown, a kid show on GMA 7 to be aired every Sundays at 9:30 to 10:00 am. In what could be considered as a Sesame Street meets the Teletubbies show, Jollitown features Jollibee, Mr. Yum, Popo, Hetty, and Twirlie in various educational and branded adventures. I tried finding out what happened to Chickee and Champ, but a wikipedia entry alleges that they were discontinued in 1983 and 84, respectively. All for the good of the hive, I guess. So imagine my surprise when my bestfriend and I discovered the Jollikids apparel line while shopping at the SM Department Store. My bestfriend thought the designs were nice enough but I still couldn't get over the Jolli-words branded in the various shi... http://brocka.multiply.com/journal/item/63/Attack_of_the_Killer_Bee Mon, 14 Jul 2008 06:35:28 -0000 Life is a Maybe CFA Auditorium February 23, 2008 Photographs: courtesy of Robin http://brocka.multiply.com/photos/album/21/Life_is_a_Maybe Mon, 14 Jul 2008 02:15:52 -0000 Synching a new song <img style="width: 794px;height: 594px;" class="alignleft" src="http://upload.wikimedia.org/wikipedia/commons/e/eb/Microphone.JPG" border="0">How far can you go by just lipsynching? If you're just an ordinary singer, probably not very far. But if you're a true "recording artist", well you could suddenly catapult yourself to <a href="http://youtube.com">youtube</a> stardom. <a href="http://www.youtube.com/user/moymoypalaboy?ob=1">Moymoypalaboy</a>, is a talented dynamic duo from Pasay, Manila. It's easy to dismiss these two as <a href="http://youtube.com">youtube</a> trash - but for somebody who just joined last February 24, they already have amassed 271,855 channel views. Still modest by youtube standards, I know. But anybody who can remake the Spice Girls' "Wannabe" into something hilariously entertaining as below seriously has my respect. And that's not even considering that the Wannabe video is one of their biggest hits (pun intended) with 1,262,922 views and counting. Keep synching, brothers! For more <a href="http://www.youtube.com/user/moymoypalaboy?ob=1">moymoypalaboy</a> videos click <a href="http://www.youtube.com/user/moymoypalaboy?ob=1">here</a>. http://brocka.multiply.com/journal/item/62/Synching_a_new_song Tue, 8 Jul 2008 05:49:26 -0000 Cannes Scam <img class="alignleft" src="http://bp0.blogger.com/_x0oGFZRVbQ0/SGNUV9jU4QI/AAAAAAAAAxY/JgkdAuy5RkE/s1600/Picture%2B1.png" border="0">Watching the "Speed Dressing" Ad below, one isn't surprised that it bagged a Bronze Lion in Cannes. But what is actually surprising is the fact that after winning the award, J.C. Penney strongly disowned the material completely - saying that it had no idea that this was made and that it was completely off from the usual J.C. Penney communication values (because of its provocative concept). Now, this raises the bar completely on ad scams. And they said Asia's AdFest had a lot of scams. Thanks to <a href="http://scampblog.blogspot.com/">Scamp</a> for the tip. http://brocka.multiply.com/journal/item/61/Cannes_Scam Mon, 30 Jun 2008 09:13:12 -0000 From Soap Opera to Shampoo Opera <img style="width: 804px; height: 370px; " class="alignleft" src="http://myrecordedvideos.com/photos/dyesebel.JPG" border="0">What happens when soap operas start to become stories about actual soap? The next wave of product integration has surely arrived in Philippine shores. With the tremendous popularity of television soap operas (these include fantaseryes, teleseryes, sineseryes, or whatever stations try to call them) television stations have realized the true value of soaps as media vehicles. Not content with having bewildering volumes of media placements, they have now turned to product integration with actual content. This was perhaps first seamlessly demonstrated in ABS-CBN's Ysabella. In the soap, Judy Ann Santos takes revenge on Connie Reyes, who stole her mother's recipe for Chicken Inasal. During the run of the series, there were several billboards of Judy Ann for Chicken Inasal Bacolod. The product integration was so good that it even got some of my friends to actually try Chicken Inasal Bacolod (Which of course, didn't quite live up to expectations). Now, rival network GMA7 is exploring similar ... http://brocka.multiply.com/journal/item/60/From_Soap_Opera_to_Shampoo_Opera Fri, 20 Jun 2008 10:53:16 -0000 The Meralco Infomercial: Juday's System Loss <img class="alignleft" src="http://img507.imageshack.us/img507/6782/6f62a0pyc2.jpg" border="0">Judy Ann Santos may be one of the most popular celebrities among the broad C and D crowd but she truly suffered a dramatic backlash after appearing in the Meralco System Loss Infomercial below. Celebrities may not realize it but when it comes to advertising, associating oneself to a product has two effects - one, it increases positive perception towards the product and two, it decreases positive perception towards the celebrity no matter how good the ad is. Consider it a push and pull mechanism. As the celebrity pushes the product up, in some sense, the product pulls the celebrity down. That's the price that the celebrities really have to pay in exchange for the millions in talent fees that they receive. http://brocka.multiply.com/journal/item/59/The_Meralco_Infomercial_Judays_System_Loss Tue, 10 Jun 2008 09:21:34 -0000 Tragedy as Strategy <img style="; " class="alignleft" src="http://www.childrenshomeadopt.org/sites/17a3c32c-1a73-4262-9340-5a597bd43340/uploads/Chinese_flag.jpg" border="0"></img>What a difference a tragedy makes. Weeks ago, China was perceived by many all over the world as the powerful rising country of billions. Poised for its hosting of the Olympic games and fresh from the boom brought by the gradual opening of its economy, it was truly a behemoth in the eyes of many. Nevertheless, this chinky-eyed goliath was also judged as shrewd, cunning, and cold by the global community. Adding to this negative image was the government's iron glove on Buddhist Monks faithful to the Dalai Lama and their quest for independence. But when a devastating earthquake hit the country recently, Chinese government officials consciously or unconsciously managed to humanize the iron giant. Unlike Myanmar which severely impeded international efforts to help the country, China did the unprecedented and threw open the gates to news agencies and humanitarian groups. How could the world not empathize with the rising death toll of over 30,000, and an injured list of over 200,000? In ... http://brocka.multiply.com/journal/item/58/Tragedy_as_Strategy Wed, 21 May 2008 04:07:53 -0000 Friendster for Kids? Moshi Moshi Ano Ne? <img style="width: 749px; height: 402px;" class="alignleft" src="http://cdn.moshimonsters.com/versioned/1.5.0/images/home/main.jpg" border="0">Imagine if kids could have their own social networking site. If they could have something like <a href="http://facebook.com">Facebook</a>, <a href="http://friendster.com">Friendster</a>, or <a href="http://multiply.com">Multiply</a> that distinctly caters to their kiddie needs. Well, there's no need to imagine anymore. While scouring <a href="http://trendhunter.com">Trendhunter</a> for the latest trends (obviously), I found a list of the <a href="http://www.trendhunter.com/trends/top-50-innovations-in-social-networking-and-online-dating">Top 50 Innovations in Social Networking</a>. Most of it isn't really that great or mind-blowing, like artists who have their own social networking site (<a href="http://ThisIs50.com">50 Cent</a> and <a href="http://Kylieconnect.com">Kylie Minogue</a>) or politicians who did the same (come on, I have Senators Chiz Escudero and Francis Panglinan among my "friends" in Friendster). But what really drove me crazy was <a href="http://moshimonsters.com">Moshi Monsters</a> - a social networking site specifically designed for kids. Just like the Powerpuff Girls without Chemical X (pardon the reference but if you visit the site you'll definitely understand) - it has sugar, spice, and everything nice - plus a good dash of web savvy. Here, kids can "adopt" cute little monsters which they can customize instead of ... http://brocka.multiply.com/journal/item/57/Friendster_for_Kids_Moshi_Moshi_Ano_Ne Tue, 13 May 2008 01:35:00 -0000 Stalker! <img style="width: 773px; height: 1094px;" class="alignleft" src="http://adsoftheworld.com/files/images/BarskaSharon.jpg" border="0"> Client: Barska Optics Advertising Agency: Ireland/Davenport, Johannesburg, South Africa Creative Directors: Philip Ireland, John Davenport Art Director: Marion Bryan Copywriter: George Low Photographer: David Prior Stylist: Nicola Bower Did the copywriter happen to get stranded in the Philippines and get rescued by the megastar with multimillion commercial endorsements? Was he a die-hard fan of that femme fatale whose slit way under enslaves men with a slight cross of her legs? Or was he dumped by a batty lady of the same name whom he vigilantly stalked afterwards? Whatever the reason, "Sharon" was selected for Best Copy by <a href="http://adsoftheworld.com">Ads of the World</a> for April 2008. It felt so weird and even disturbing when I first read it. But when I finished, I had a big smile on my face and I could definitely see why it was picked. Thanks to <a href="http://adsoftheworld.com">Ads of the World</a> and Ivan for this early morning treat. http://brocka.multiply.com/journal/item/56/Stalker Thu, 8 May 2008 01:02:02 -0000 Adukasyon Green Three Team Ateneo Professional Schools Rockwell Center, Makati City February 24, http://brocka.multiply.com/photos/album/20/Adukasyon_Green_Three_Team Thu, 1 May 2008 08:47:59 -0000 Adukasyon Green Three Awarding Ateneo Professional Schools Rockwell Center, Makati City March 31, 2007 http://brocka.multiply.com/photos/album/19/Adukasyon_Green_Three_Awarding Tue, 29 Apr 2008 01:22:30 -0000 AB Comm Exclusive Filmex, Inc., San Isidro Village Makati City April 26, http://brocka.multiply.com/photos/album/18/AB_Comm_Exclusive Tue, 29 Apr 2008 00:57:59 -0000 Above-the-Line, Through-The-Line, Below-The-Line, Movie Line <img style="width: 772px; height: 1209px;" class="alignleft" src="http://www.svvodka.com/images/drinks/full/lemon-martini.jpg" border="0"> When you're writing for a celebrity, sometimes you really feel the need for a cocktail to keep yourself inebriated. So just imagine my uncontrollable laughter when I found this list of Top 20 Most Unforgettable Movie Lines from QTV's "Ang Pinaka", while researching material for one of our celebrity endorsers. I never realized the literary power and "stickiness" of campy Filipino movie lines until I read this list. I don't think even the greatest foreign movies could compare to these Filipino movie lines. Even the immortal line from Gone with the Wind ("Frankly, my dear, I don't give a damn....") which is considered by many to be the best in Hollywood, doesn't come close enough to Cherie Gil's rhetoric. And that's considering that although many of these lines came from Filipino classics, most didn't exactly come from the greatest reel of Filipino masterpieces. 1. "You're nothing but a second-rate, trying hard copycat!" - Cherie Gil, Bituing Walang Ningning (1985) 2. ""Para kang kari... http://brocka.multiply.com/journal/item/55/Above-the-Line_Through-The-Line_Below-The-Line_Movie_Line Mon, 28 Apr 2008 10:06:33 -0000 World Client: BabySpa (Splash Corporation) Agency: AB Communications, Inc. Director: Mike Alcazaren Creative Director: Dondi Limgengco, Macky Macaventa, Robin Latonio Management Supervisor: Chona Reyes Copywriter: Jonah Stevens Brocka http://brocka.multiply.com/video/item/17/World Mon, 28 Apr 2008 07:59:54 -0000 Parts Client: Extract (Splash Corporation) Agency: AB Communications, Inc. Director: Ricky Villabona Executive Creative Director: Randy Tiempo Management Supervisor: Chona Reyes Creative Director: Macky Macaventa Art Director: Robin Latonio, Ryan Raneses, Reggie Taganahan Copywriter: Jonah Stevens http://brocka.multiply.com/video/item/16/Parts Mon, 28 Apr 2008 06:41:20 -0000 Shockvertising In and Out <img class="alignleft" src="http://ettf.net/wp-content/uploads/2007/09/tomford2.jpg" border="0">Tom Ford for Men. A scent that opens with a bouquet of fresh citrus accord and violet leaf with a dominant heart of amber, cedar, leatherwood, and patchouli. Contains hints of oak moss, tobacco leaf and faint undernotes of basil, black pepper, ginger or blossoms. All well-blended for a slightly sweet and sprightly fragrance. The perfume doesn't sound that overpowering but the ad surely is - just like the others listed in <a href="http://www.trendhunter.com/trends/top-50-shock-controversial-ads">Trendhunter's Top 50 Shockvertisements</a>. Although most of these ads could never be aired or published in the conservative Philippine media landscape, these are still definitely worth seeing for their pure irreverence and ability to grab your attention by the balls (or jugs). Personally, I felt that this list should have included United Colors of Bennetton's Priest Kissing Nun and the Marithe Francois Girbaud's Last Supper. But that's just me and I was raised as a Catholic. Check out the complete list at <a href="http://www.trendhunter.com/trends/top-50-shock-controversial-ads">http://www.trendhunter.com/trends/top-50-shock-controversial-ad... http://brocka.multiply.com/journal/item/54/Shockvertising_In_and_Out Wed, 9 Apr 2008 09:28:17 -0000 Sonic Boom <a style="" href="/photos/hi-res/upload/R-WX-woKCBsAACCGSpo1"><img class="alignleft" src="http://images.brocka.multiply.com/image/1/photos/upload/300x300/R-WX-woKCBsAACCGSpo1/Nokia%20Revolt.jpg?et=dxTRxw5Y2C6WIXfkt4EEuQ&nmid=" border="0"></a>Che Guevarra and Fidel Castro would be proud. After instigating the mobile revolution that has changed the way people communicate, Nokia is set to lead another rebellion with the Nokia Artist Advisory Council. The rhetoric is that this council is envisioned as a means to promote an artist-friendly atmosphere within the company. Among the projected benefits is the potential for artists to be more in control of their music and how it is marketed. And because this is a Nokia project, mobile devices is expected to be the primary means for consumers to access content – eliminating the middleman from the distribution equation, totally. Whether Nokia succeeds or not, one thing is certain – the company is serious about this operation. In fact, they have even signed up former Eurythmics stalwart Dave Stewart to be a “change agent” for their “weapon of mass entertainment”. The music industry has been forewarned.  Visit the links below for more details. <a href="http://news.yahoo.com/s/nm/20080330/music_nm/nokia_dc">http:/... http://brocka.multiply.com/journal/item/53/Sonic_Boom Fri, 4 Apr 2008 03:08:07 -0000 I Thirst <img style="width: 548px; height: 423px;" class="alignleft" src="http://images.brocka.multiply.com/image/2/photos/1/500x500/6/Coke%20Zero.jpg?et=s3LKNptZlL5nUBQoJewnmA&nmid=23768043" border="0">Amidst the solemnity of the Manila Cathedral Mass for Good Friday, there was what many in the industry would love to call “disruption”. Or at least I would. I was deep in meditation or pretending to be, when the priest suddenly compared the love of God to Coke Zero. He said it was sweeter than sugar and that it was UHAW: U-maapaw (Over-flowing), H-umihilom (Healing), Abot-kamay (Attainable), and W-alang Hanggan (Endless). I have always considered similes and metaphors as some of the simplest copywriting tools. All you need is something that resembles or represents the characteristics of your brand or product to make it more tangible and understandable for your audience. Which is why I found the comparison of the love of God to Coke Zero as absolutely fantastic. Forgive me but if somebody from Coca Cola or its ad agency heard it, I’m sure it was as if the Heavens just parted and an olive-carrying dove descended with a choir of angels to give its imprimatur.This made m... http://brocka.multiply.com/journal/item/52/I_Thirst Mon, 24 Mar 2008 08:08:26 -0000 When Photoshop Became The Devil's Workshop <img style="width: 775px; height: 1162px;" class="alignleft" src="http://i3.photobucket.com/albums/y82/j4ever/batman/the_dark_knight_movie_poster_intern.jpg" border="0"> Can you spot what's wrong with this picture? If you want to find out, it's time you visit this blog called <a href="http://photoshopdisasters.blogspot.com/">Photoshop Disasters</a> which scavenges for examples of photoshop retouching gone wild! Spiderman once said that "With great power comes great responsibility". This has been quoted and worn out that it really is becoming irritating already. Nevertheless, this is perhaps exactly what Photoshop enthusiasts and art directors should be chanting as their mantra. Their amazing powers of bending truth and reality to create images with a click on the clone tool is simply incredible. But more than just being abused (like erasing a few pimples here and there then adjusting your skin tone and lighting with photofilters), what's more disturbing is when these powers are misused. <img src="file:///C:/DOCUME%7E1/JONAHS%7E1/LOCALS%7E1/Temp/moz-screenshot.jpg" alt=""><img src="file:///C:/DOCUME%7E1/JONAHS%7E1/LOCALS%7E1/Temp/moz-screenshot-1.jpg" alt="">For more examples of photoshop evils, visit <a href="http://photoshopdisasters.blogspot.com/">Photoshop Disasters</a> at <a href="http://photoshopdisasters.blogspot.com/">http://photoshopdisasters.blogspot.com/</a> Thanks to our Strategic Planner Rey Leuterio for the link. http://brocka.multiply.com/journal/item/51/When_Photoshop_Became_The_Devils_Workshop Tue, 18 Mar 2008 07:34:01 -0000 The Priceless Binibining Pilipinas Q&A Remix <img style="width: 788px; height: 524px;" class="alignleft" src="http://pages.cs.wisc.edu/%7Eheckr/Wedding/Pics/tiara2.JPG" border="0">Whoever said music is the laughter of the soul must have foreseen the coming of Binibing Pilipinas World Janina San Miguel. Found this cool remix by <a href="http://densemodesto.multiply.com/">DJ Dense Modesto</a> of the recent Binibining Pilipinas Q&A through the Multiply blog of <a href="roydv.multiply.com">Roy Del Valle</a> at <a href="http://roydv.multiply.com">roydv.multiply.com</a>. This could be one of the best tracks to play before closing any bar in the Metro. It will surely flush away any traces of alcohol in your bloodstream and knock you back to consciousness! Janina eventually won Binibining Pilipinas World so she may really have the last laugh. Oh my God...ha ha ha! http://brocka.multiply.com/journal/item/50/The_Priceless_Binibining_Pilipinas_QA_Remix Thu, 13 Mar 2008 02:55:39 -0000 Gossip Gay <img style="width: 757px; height: 568px;" class="alignleft" src="http://img155.imageshack.us/img155/5972/gossipgirlcast001gg6.jpg" border="0">Spotted - Brian Gorrell, an Australian national dishing serious dirt through the blog <a href="http://delfindjmontano.blogspot.com">delfindjmontano.blogspot.com</a> on DJ Montano, Celine Lopez, Tim Yap, and other members of a so-called Gucci Gang within Manila's Party Scene. If you haven't read the blog at <a href="http://delfindjmontano.blogspot.com/">delfindjmontano.blogspot.com</a> yet, you might be missing one of the most entertaining scandals to ever hit Manila's social party circles. Amid alleged exposes of HIV, sniffing coke, sexual trysts and money swindling - this blog has it all. Or more appropriately, "had" it all. After shoveling heaps of the most scandalous revelations, the blog seems to be slowly disappearing into the vast archives of cyberspace. Did Brian finally have his so-called "justice" and recovered the US$70,000.00 allegedly borrowed among others by his alleged ex-boyfriend DJ Montano? Or have the alleged threats of shutting down the controversial blog finally become reality? Is Gossip Gay out for the count? Only Gossip Gay knows. XOXO. http://brocka.multiply.com/journal/item/49/Gossip_Gay Wed, 12 Mar 2008 11:25:49 -0000 The Scent of Possibilities Watch the new Ellips commercials featuring Andi 9 and the Sabado Boys plus get a chance to win an http://brocka.multiply.com/links/item/12/The_Scent_of_Possibilities Wed, 12 Mar 2008 01:11:17 -0000 The Scent of Possibilities <img style="width: 789px; height: 591px;" class="alignleft" src="http://ellips.com.ph/images/wallpaper/ellips01-1024x768.jpg" border="0">If you're a fan of Andi9 or any of the Sabado Boys then you just got lucky. <a href="http://www.ellips.com.ph/">Ellips</a> recently released its new commercials featuring Andi9 and the Sabado Boys. If you haven't seen them yet, you can watch the videos at <a href="http://www.ellips.com.ph">www.ellips.com.ph</a>. This was an absolute blast to shoot since there were no pretensions, no acting involved. The cast were being true to themselves. The wacky but down-to-earth gang composed of Jimmy Bondoc, Paolo Santos, Luke Mejares, DJ Myke, Top Suzara, and Mike Chan were really wild on the set during the shoot with their crazy musical antics. And Andi9 was not just a 9 but a 10 in all aspects. By the way, the <a href="http://www.ellips.com.ph">Ellips website</a> is giving away three iTouch if you join the matchmaking promo. You just need to pick the best Sabado Boy for Andi9. Now, which do you think is better? The new Andi9 commercials with the Sabado Boys in the <a href="http://www.ellips.com.ph">Ellips website</a> or the old Andi 9 commercial with Mo Twister and Mojo below? Visit <a href="http://www.ellips.com.ph">www.ellips.com.ph</a> to see the new ads, win an iTouch, or downloa... http://brocka.multiply.com/journal/item/48/The_Scent_of_Possibilities_ Wed, 12 Mar 2008 01:01:18 -0000 Aspac Law's Anatomy Foundation Party Ayala FGU Tower, Ayala Avenue Makati City January 30, 2008 Photographs: courtesy of Sandra http://brocka.multiply.com/photos/album/17/Aspac_Laws_Anatomy_Foundation_Party_ Fri, 29 Feb 2008 03:29:15 -0000